Core Values are a system of principles about what is important in both business and life, how business should be conducted, its view of humanity, its role in society, the way the world works.
This comes from me, the values I truly believe and what I truly do.
What is purpose? Purpose is the fundamental reason for the organization’s existence. Statement of purpose is 1-2 sentences that clearly convey why the company exists, how it fills basic human needs and impacts the world.
Statement of purpose is made by asking 5 Why’s on the service that you provide.
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We provide high-quality jazz and gospel piano education Why? Because we want to educate the truth on jazz and gospel piano Why? Because we deeply care about music education in Indonesia Why? Because our lives have changed from good music education Why? Because we want people to feel the same way as we do Why? Because we want people to have a fulfilling life |
Thus our purpose as a company is: To help people have more fulfilling lives.
Mission is a clear and compelling overall goal that serves as a focal point of effort. Unlike purpose, which is never achieved, a mission should be achievable and have a specific timeframe (10-25 years). Mission must be compelling, have a chance of failure, and embody a willingness to go for it.
Our mission: Become the biggest music education source for Indonesians by 2040.